Search Engine Optimisation

Add Campaigns

Pay per click add campaigns are the ideal way to gain search engine benefits quickly. Ideally balanced with search engine optimisation, a Google or Yahoo Adword Campaign can bring much needed visitors to a new site or e-commerce business. Haywyre can manage a campaign outright or can configure and advise clients on running their own campaigns.

Search Engine Optimisation

To achieve the best results from the Internet, you need to blend several different skills. Not only do you need specialist development skills to optimise the structure of your web site but you also need copy writing and promotion skills.
Optimising the structure of a web site is the skill of constructing web pages so the information is not hidden from the search engines by the design. Making it easy for a search engine spider to find it's way around the site is key, enabling them to find the relevant information with the least effort.

Search engine optimisation evolves as the search engines update their methods and rules. The result of this is that it takes a lot of effort to keep up with the search engines and be proficient . Our results have lead to many companies using our expertise to help their web sites move up the search engine results.

Site Structure

We build all our sites using search engine friendly methods and W3C standards. The sites we build are very easy to read and navigate by search engines. Further optimisatons are therefor cost effective and efficient to produce. Your results will be seen within a couple of months. Using our experience of optimising, placement and development we will improve the quality and volume of traffic coming to your site.

Content

Content is king. Without quality content a search engine cannot display accurate and relevant results to its users. Sheer volume is not the answer. Focused text, based on the site theme is key to search engines indexing your site.
It is important to fill your site with good quality text. Search engines have become proficient in detecting 'spamming' techniques such as:

Over repetitive keywords
Hidden text
Hidden links
The results of 'spamming' can be disasterous, resulting in penalties such as lower rankings or even exclusion.

What we do for you

When we start looking at optimisation for a client the first area we look at is their web site. If the structure of the site is not search engine friendly then we update the site. This has the added benefit of boosting the sites rank before we start optimising.

The next stage is to look at the target market and research the keywords provided. The resulting report shows which keywords are worth aiming for and which are not used by users whilst searching. There is little point optimising for the wrong keywords.

Once we have identified the correct keywords and phrases we produce focused content for each subject within the theme of the site or page. Each page is carefully crafted to appeal to the different search engines and their own unique requirements.

The final step is to publish the updates pages and register them with the major search engines and directories. Again our attention to detail is key to succesfull submission.

We constantly monitor the position of your site and keywords compared to your competitors. There is no quick fix with the search engines. It can take months before your site appears, but this depends upon several parameters. As part of our customer service we monitor the performance of your site, keywords and keyphrases regularly so we can tweak the site to improve position and advise on any updates required.

Search Engine Optimisation

Add Campaigns