The Staffy Trail App Privacy Policy

Haywyre LLP ("we," "us," or "our") operates the Staffy Trail App on behalf of Visit Staffordshire. We are committed to protecting your privacy.

This Privacy Policy explains what minimal data we collect, how it is used, and how you can manage your data.By using the app, you agree to the collection and use of information in accordance with this policy.

1. Data We Collect and Why

‍We only collect the absolute minimum data required to provide a functional and reliable experience on the trail.

• Account Credentials (Email Address / User ID): When you create an account, we collect your email address. This is strictly used for App Functionality and Account Management so you can securely log in, save your trail progress, and sync your data. It is not used for external marketing purposes.
  
• Coarse Location Data: The app processes your device's general location to display your position relative to the sculptures on the trail map. This data is handled locally on your device. We use aggregated, non-identifiable regional data for Analytics to understand overall participation trends in Staffordshire and Stoke-on-Trent.
  
• Product Interactions (Codes entered): We track the 4-digit codes you enter in the app strictly to fulfill the App Functionality of unlocking the digital sculptures and points of interest for your personal gallery.
  

2. Data Sharing and Third Parties

• No Commercial Sharing: We do not sell, lease, trade, or share your personal data with third-party advertisers or external marketing platforms.
  
• Service Providers: Your account data is securely stored using standard cloud database infrastructure solely to keep the app functional.
  

3. Data Security

‍Your data is protected using industry-standard encryption methods while in transit and at rest. We take all reasonable precautions to protect your personal information from unauthorised access.