Technology partner Haywyre creates winning solution for Trophy Pet Foods

Staffordshire-based Haywyre is Trophy Pet Food's technology partner – the company who transformed the online customer experience.

The Trophy challenge

Trophy Pet Foods is an online pet food and franchise business that has recently shifted its technology landscape quite significantly.

"Taking the organisation forward I wanted to make sure that we are a fresh, digital-ready enterprise, in a permanently strong position, with our own bespoke system" said Matt Snell, managing director. We needed a technology partner to make this happen.

The three-click challenge

trophy technology partner
Staffordshire-based Haywyre is Trophy's technology partner – the company who accepted the three-click challenge and transformed the online customer experience. Haywyre's team has worked with Matt to develop the platform over the past two years. Customers can now place an order quickly and easily, getting to the right place within three clicks instead of the previous journey of thirteen!

Online orders are up 20% since the new system was launched. Matt attributes this partially to the increased market – according to the BBC, the UK bought a staggering 3.2 million pets during lockdown – but also because the website is more inviting, engaging and 'stickier'.

Tip of the ice-berg

"What you can see in terms of our shop window is just the tip of the ice-berg" explained Matt. "Trophy Pet Foods have some really cool stuff going on – AR and other projects. We expect to be working with Haywyre for a long time."

Getting to know your technology partner

Trophy is a forward looking company, offering its products directly or via a growing network of franchisees who operate throughout the UK. Paul Hudson, MD of Haywyre and the team took the time to get to know how the business operates before committing to developing a new system.

Looking ahead

The system allows the Trophy team to make confident decisions based on real information. "I'd say they've nailed it" said Matt "but that's not to say we're done here. We will continue to work together with Haywyre as our trusted technical partner."