A custom mobile app for art trails, heritage walks and visitor experiences.
Built on six years of trail apps, from Burton Swans in 2020 to the Branston Pickle Pots Trail today.
Your brand, your map, your stories. Live in weeks, not months.

11 sculptures across Stafford, Stoke, Lichfield, Tamworth and Uttoxeter, with heritage and business stops along the way.

A 12-month community art and biodiversity trail featuring 10 giant, hand-painted sculptural planters across Branston. Built for Branston Town Council’s Greener Town Campaign, the app features 4-digit code unlocks, digital collection tracking, and family activity sheets to drive extended year-round outdoor engagement.
Read the case study →
8 large sculptures and 28 shop-window trail pieces across four Derbyshire market towns, backed by UKSPF funding to bring footfall back to local high streets. The app tied every stop to exclusive local business promotions, and visitors turned out to complete all four town circuits.

Delivered in partnership with Farleigh Hospice and Chelmsford For You BID, this 10-week summer campaign featured 30 giant bee sculptures and 25 community pieces across the city. The app integrated major corporate sponsors including Teledyne e2v and Fisher Jones Greenwood, driving city-wide footfall and critical fundraising for regional specialist hospice care.

Supported by East Staffordshire Borough Council’s Ward Enhancement Fund and Cooper Square Shopping Centre, this 10-week summer trail celebrated Burton’s brewing heritage with 14 giant 3D sculptures. The interactive app guided thousands of visitors between town-centre businesses and heritage landmarks, featuring trivia unlocks, rewards, and sponsor integrations.

Delivered for North Notts BID and Bassetlaw District Council, this 20-week district-wide art trail placed 30 giant recycled-plastic bee sculptures across five towns. The interactive app connected visitors to local business rewards, 4-digit code unlocks, and direct charity donations for Doncaster and Bassetlaw Teaching Hospitals Charity.

Delivered with East Staffordshire Borough Council, this 10-week summer trail featured 30 giant carousel horse sculptures celebrating the fairground manufacturing legacy of Orton and Spooner. The interactive app tracked visitor collections, highlighted regional corporate sponsors, and supported crucial fundraising and mental health awareness for Burton and District Mind.

Built for high-density, multi-venue festival weekends, this hospitality trail app connected visitors across Burton's historic pubs with digital check-ins and rating mechanics. Each venue page integrated the Real Ale Finder app, giving trail users a guide to what was pouring at every stop.

Our first trail — 25 giant swan sculptures across Burton upon Trent, launched in 2020 as a safe, socially distanced way to explore the town. The app laid the technical groundwork for every trail that followed.
Locations, artwork, stories, sponsors — you know your route and your audience.
Your branding, interactive map, points of interest, galleries and sponsor slots — published to the App Store and Google Play under your name.
Discover-as-you-go maps and offline-friendly content. You get an admin area to update it yourself.
GPS-aware, works as visitors walk the route
Photos, audio, artist stories, sponsor slots
Colours, logo and app-store listing
Update points, events and news yourself
Hosted, monitored and maintained by Haywyre
App-store submission handled for you
Let visitors browse the trail by town or area
Gamify the walk with quiz-based and 4-digit location-code unlocks — proven on the Staffy Trail app

Give your audience a seamless experience. Walk up to a stop, enter the code from the plaque, and watch your progress update in real time.
Branded trail app, live in the app stores
From £3,950
set-up
£105/mo
hosting, monitoring, updates and support — 12-month minimum
Typically 4–6 weeks from content handover
Adds town filters, quiz and code unlocks
From £6,950
set-up
£110/mo
hosting, monitoring, updates and support — 12-month minimum
Typically 6- 8 weeks from content handover
Need something more custom? Get in touch and we'll talk through a bespoke build.
Typically 4–6 weeks from content handover to app-store launch — the Advanced tier needs the full window.
No — the admin area is built for organisers, and we handle everything technical.
The monthly plan covers hosting, monitoring, OS updates and support — the same managed service we run for our commercial clients.
Yes — ask about seasonal pricing.