Trail apps

Put your trail in their pocket

A custom mobile app for art trails, heritage walks and visitor experiences.
Built on six years of trail apps, from Burton Swans in 2020 to the Branston Pickle Pots Trail today.
Your brand, your map, your stories. Live in weeks, not months.

Interactive mapSelf-service adminHosted and maintainedApp store ready
Trails we've built

Nine UK wide trails since 2020

Staffy Trail app unlock screen
2026

Staffy Trail

11 sculptures across Stafford, Stoke, Lichfield, Tamworth and Uttoxeter, with heritage and business stops along the way.

£180,000+Economic uplift for local high streets & businesses
£70,000Private sponsorship unlocked through the trail and its app
Branston Pickle Pots Trail app screen, showing your batch of collected pots
2026

Branston Pickle Pots

A 12-month community art and biodiversity trail featuring 10 giant, hand-painted sculptural planters across Branston. Built for Branston Town Council’s Greener Town Campaign, the app features 4-digit code unlocks, digital collection tracking, and family activity sheets to drive extended year-round outdoor engagement.

Read the case study →
Sunset over Amber Valley sculpture detail from the Ay Up Me Duck Trail app
2026

Ay Up Me Duck Trail

8 large sculptures and 28 shop-window trail pieces across four Derbyshire market towns, backed by UKSPF funding to bring footfall back to local high streets. The app tied every stop to exclusive local business promotions, and visitors turned out to complete all four town circuits.

200,000+Video views generated by the trail campaign
Buzz in the City app map, showing giant bee sculptures across Chelmsford
2025

Buzz in the City

Delivered in partnership with Farleigh Hospice and Chelmsford For You BID, this 10-week summer campaign featured 30 giant bee sculptures and 25 community pieces across the city. The app integrated major corporate sponsors including Teledyne e2v and Fisher Jones Greenwood, driving city-wide footfall and critical fundraising for regional specialist hospice care.

Welcome screen from the Burton Barrel Roll app
2024

Burton Barrel Roll

Supported by East Staffordshire Borough Council’s Ward Enhancement Fund and Cooper Square Shopping Centre, this 10-week summer trail celebrated Burton’s brewing heritage with 14 giant 3D sculptures. The interactive app guided thousands of visitors between town-centre businesses and heritage landmarks, featuring trivia unlocks, rewards, and sponsor integrations.

North Notts Nectar Trail app screen
2022

North Notts Nectar Trail

Delivered for North Notts BID and Bassetlaw District Council, this 20-week district-wide art trail placed 30 giant recycled-plastic bee sculptures across five towns. The interactive app connected visitors to local business rewards, 4-digit code unlocks, and direct charity donations for Doncaster and Bassetlaw Teaching Hospitals Charity.

The Big Burton Carousel app screen, tracking horses found on the trail
2022

Big Burton Carousel

Delivered with East Staffordshire Borough Council, this 10-week summer trail featured 30 giant carousel horse sculptures celebrating the fairground manufacturing legacy of Orton and Spooner. The interactive app tracked visitor collections, highlighted regional corporate sponsors, and supported crucial fundraising and mental health awareness for Burton and District Mind.

20,000+Visitors explore this town route
Venues screen from the Burton Ale Trail app
2022

Burton Ale Trail

Built for high-density, multi-venue festival weekends, this hospitality trail app connected visitors across Burton's historic pubs with digital check-ins and rating mechanics. Each venue page integrated the Real Ale Finder app, giving trail users a guide to what was pouring at every stop.

1,000+Completed trails in the first four days
Your swans screen from the Burton Swans app, showing collected swan designs
2020

Burton Swans

Our first trail — 25 giant swan sculptures across Burton upon Trent, launched in 2020 as a safe, socially distanced way to explore the town. The app laid the technical groundwork for every trail that followed.

£50,000+Raised for YMCA Burton at auction
How it works

Three steps, no developer needed

01

You bring the trail

Locations, artwork, stories, sponsors — you know your route and your audience.

02

We shape the app

Your branding, interactive map, points of interest, galleries and sponsor slots — published to the App Store and Google Play under your name.

03

Visitors explore

Discover-as-you-go maps and offline-friendly content. You get an admin area to update it yourself.

Who it's for
Art and sculpture trailsTown and heritage walksCharity fundraising trailsVisitor attractions and estatesCouncils and BIDsTrail curators and event organisers
Features

Everything your trail needs

Interactive map

GPS-aware, works as visitors walk the route

Rich content

Photos, audio, artist stories, sponsor slots

Your brand throughout

Colours, logo and app-store listing

Self-service admin

Update points, events and news yourself

Runs itself

Hosted, monitored and maintained by Haywyre

Launch support

App-store submission handled for you

Town and location filters Advanced

Let visitors browse the trail by town or area

Quiz and code unlocks Advanced

Gamify the walk with quiz-based and 4-digit location-code unlocks — proven on the Staffy Trail app

Unlock screen from the live Branston Pickle Pots Trail app, showing 4-digit code entry
in the field

See how visitors interact live on the trail

Give your audience a seamless experience. Walk up to a stop, enter the code from the plaque, and watch your progress update in real time.

Pricing

Standard

Branded trail app, live in the app stores

From £3,950

set-up

£105/mo

hosting, monitoring, updates and support — 12-month minimum

Typically 4–6 weeks from content handover

Advanced

Advanced

Adds town filters, quiz and code unlocks

From £6,950

set-up

£110/mo

hosting, monitoring, updates and support — 12-month minimum

Typically 6- 8 weeks from content handover

Need something more custom? Get in touch and we'll talk through a bespoke build.

Optional extras
£1,000WCAG 2.2 AA accessibility audit
+£40–50/moVisitor stats & reporting while the trail is live
Tell us about your trail
FAQ
How long does it take?

Typically 4–6 weeks from content handover to app-store launch — the Advanced tier needs the full window.

Do we need technical staff?

No — the admin area is built for organisers, and we handle everything technical.

What happens after launch?

The monthly plan covers hosting, monitoring, OS updates and support — the same managed service we run for our commercial clients.

Can it work for a one-off event?

Yes — ask about seasonal pricing.

Get in touch
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