East Staffordshire Borough Council

Brewhouse Arts Centre Website

As a Burton-based company, Haywyre jumped at the chance to create a new website with East Staffordshire Borough Council for the Brewhouse Arts Centre. As locals who had previously used the old site, we already had ideas on how to streamline and enhance the functionality.

The Brewhouse is a historic gem, located in Burton on Trent. Once part of the Bass Brewery, the Arts Centre opened in January 1991 and has been a cultural hub ever since. Operated by East Staffordshire Borough Council, the Brewhouse welcomes over 60,000 visitors annually, hosting live theatre, comedy, family workshops, exhibitions, conferences and live music.

The challenge

A digital-first approach: boost online engagement and sales, prioritising digital interactions through an easy-to-use customer platform. Maximise online bookings with clear, accessible information.

Ensuring accessibility: the old site was outdated and difficult to use. Navigation was clunky and dead-end pages made it hard to find information or book tickets.

Emphasising online security: customers were put off from booking tickets through the old website due to security concerns.

Sleek design: incorporate bold graphics, vibrant images and rich colours to capture the creative energy of the Brewhouse.

Easy to maintain: easy to edit and update by the Brewhouse team.

The solution

We streamlined the booking process, giving users easy access to events and workshops. We modernised the site with dynamic spaces, curved shapes and vibrant colours to reflect the creative identity of the venue. Our new design improves the user experience for both staff and visitors with a dynamic yet simple layout. Full accessibility audit against WCAG standards. Google Analytics and a comprehensive SEO strategy set up from day one. Ongoing support and staff training.

Outcome

• Modern, vibrant design which stands out from the competition
• Reinforced brand identity and recognition
• Serves as an effective marketing tool
• Trusted, secure online environment
• Streamlined booking process drives sales
• Dynamic, user-friendly interface enhances customer satisfaction
• WCAG compliance for accessibility
• Google Analytics integration and SEO strategy
• Ongoing support